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Oct 12, 2021

This Is Quitting: Free Materials and Resources to Help Students Quit Vaping

The University of Texas MD Anderson Center partnered with Truth Initiative to offer free communication materials for Texas institutions of higher education to help students quit vaping. This is Quitting materials feature the VAPEFREETX texting line where campus community members aged 13-24 can get free text-based support. Outside Texas, youth can receive support by texting DITCHVAPE.

This is Quitting is a free and anonymous text messaging program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind quit program incorporates messages from other young people like them, who have attempted to, or successfully quit, e-cigarettes. The messages show the real side of quitting, both good and bad, to help young people feel motivated, inspired and supported throughout their quitting process. The program also sends young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age and product used, to make sure teens and young adults get the right messages about quitting.

As part of this collaboration, This is Quitting promotional materials are free and include social media graphics, sample post content, posters, flyers, PowerPoint slides and newsletter content. To gain access to these “plug and play” materials for your campus, fill out the This is Quitting interest form.

For more information about Truth Initiative’s This is Quitting program, visit