Pulling inspiration from the brand elements of the wider Eliminate Tobacco Use initiative and health communication research and best practices, this sample campaign can be used by a variety of institutions of higher education to promote tobacco- and vape-free environments. The campaign materials feature members of our priority audiences – students, faculty and staff– and use positive message framing to communicate the benefits of a life free of vaping and smoking

Being vape-free or tobacco-free means you are “Free to ____.” The possibilities seem almost limitless. Being vape-free and tobacco-free is freedom. 

The flexibility of the “I’m Free to” campaign makes it possible to emphasize a range of potential benefits of being vape- and tobacco-free: physical, financial, social, etc. This campaign promotes independence by encouraging a mindset of “freedom” and a fill-in-the-blank choice of the reward one receives with smoking and vaping cessation. 

The phrase “I’m free to ____” is versatile. Benefits of this campaign approach allow for: 

• High potential for personalization across audience types
• Members of your campus to speak for themselves via the “I’m free to ____” prompt
• The ability to make connections to prevention, cessation and policy with a single type of message
• A focus on various benefits ranging from physical to social to financial
• Autonomy for each campus to implement the campaign locally in ways that resonate with them

The following materials are provided as examples and inspiration for using the Tobacco-Free campaign. The materials can be adapted and tailored to your specific campus’ needs. Click here to download the campaign materials.

If you would like assistance customizing these materials for your campus, please contact the UT Center for Health Communication at healthcomm@austin.utexas.edu.

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The campaign materials are designed to promote tobacco- and vape-free environments and can be tailored to your campus’ specific needs. To request help customizing the materials, please complete the form below.