Anyone who visits UTRGV can’t miss the fact the campus is proud to be tobacco free. A mix of marketing materials – including permanent and temporary signage, radio announcements, and outreach and educational materials – cover the campus with positive, proactive messages about their commitment to health through a tobacco-free environment. Materials were distributed in English and Spanish, ensuring increased accessibility. Moveable signs and floor decals were placed strategically in campus hot spots identified by their online reporting tool.
Photo credit: The Rider the Official Student newspaper of the University of Texas Rio Grande Valley